Loy’s passion for cross-cultural fashion led her and fellow students Shafa Praditya and Jennifer to establish the fashion brand CAHYA. The trio debuted their collection at Paris Fashion Week in 2022, presenting an innovative fusion of Indonesian and Khmer cultural elements.
Their showcase at the iconic Westin Paris Vendome captivated notable fashion industry figures, drawing attention to the beauty and sophistication of Southeast Asian heritage through modern design. This event was a highlight in Loy’s career and a testament to her commitment to representing Southeast Asian culture on the world stage.
Loy’s dedication to fashion and culture didn’t stop at Paris Fashion Week. As a passionate advocate for traditional heritage in contemporary contexts, she took on an internship with SOE Jakarta, a prominent Indonesian fashion brand known for integrating traditional motifs with modern flair.
Her role as an intern assistant designer allowed her to deepen her understanding of the fashion industry while working with a brand that shared her vision of cultural fusion. Loy further expanded her skill set and cultural outreach through her freelance TikTok Talent Consultant role with the ASEAN Foundation, where she used social media to spotlight cultural diversity and promote positive regional representation.
