Why Chatbots Are the Future of Marketing: The Battle of the Bots

Always give the ideas a gut check against what you know about your audience and industry, and edit and tweak AI content to make it brand-perfect. Finally, I asked LLaMA 2 to create a Facebook Ad campaign for me based on the campaign parameters already entered. Since LLaMA 2 was created by Facebook’s owner Meta, it’s no surprise that the results were very thorough. Unlike ChatGPT or Google Bard, LLaMA 2 is open-source, allowing users to flag and fix potential issues. The tool can also create campaigns for LinkedIn and Instagram (launching soon). Though many factors determine how effective an AI marketing campaign will be, there’s evidence that strategic, consistent deployment can boost the bottom line.

This works the same for buyers who abandon shopping carts or if you want to generate leads from your email list for webinars, social media contests, or events. Sales outreach is a common B2B strategy to nurture and engage leads so they can purchase from your brand. These advantages make it easier to convince leads, as you’ll have the data you need to modify your lead generation and nurturing approach. Many of the best bots (like the ones we’ll review further below) offer pre-built workflows, making it easier to create efficient work processes.