5 Steps to Start a Business from Scratch, One of Them Is Defining Your Target Customers
- account_circle Muhammad Ibrahim
- calendar_month 11 Februari 2026, 06:00 WIB
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5 Steps to Start a Business from Scratch, One of Them Is Defining Your Target Customers (Sumber: Unsplash/Annie Spratt)
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HASANAH.ID – Starting a business from zero is not always easy, especially for beginners who have no prior experience.
However, with the right strategy, anyone can build a growing and profitable business.
To avoid mistakes, it is important to understand the basic stages of starting a business from the beginning.
As reported by Hasanah.id through the official Sahabat Pegadaian website (sahabat.pegadaian.co.id), here are the steps to start a business from scratch.
How to Start a Business from Scratch
- Determine Your Business Concept
The first step is deciding on the idea or concept of the business you want to build. At this stage, there are two important aspects to consider: market demand and competition.
Market demand means observing and understanding what people actually need. This helps determine what type of business has the potential to generate profit. You should avoid building a business that has no value, no demand, or is not relevant to consumer needs.
Competition, on the other hand, involves analyzing how many competitors are offering similar products or services. If there are only a few players in the market, it may indicate a good opportunity to build a business with a strong identity.
- Define Your Target Customers
Understand your target customers by considering the following factors:
- What age group is most likely to buy your product?
- What is the purchasing power of your potential customers?
- Will your buyers be mostly men or women?
- In what situations will customers need your product?
- Are you targeting the upper-middle or lower-middle market segment?
- Will customers buy the product occasionally or regularly?
Knowing your target customers is a crucial step that forms the foundation of your brand and product.
- Prioritize Customer Satisfaction
Focusing on customer service and ensuring customer satisfaction is essential, as it determines how long your business can survive. Even if you have a great product, poor service can drive customers away. This principle applies to all types of businesses, from micro to medium-scale enterprises.
- Penulis: Muhammad Ibrahim
